I can’t stop playing Apple’s clever new HomePod ad


There’s so much going on in Apple’s latest HomePod ad that I don’t know where to begin. The four-minute quirky adventure into music is accompanied by a dancing FKA twigs, and a new track from Anderson .Paak. This talent is backed up by direction from Spike Jonze, famous for lots of off-beat music videos like Beastie Boys’ Sabotage, directing movies Her and Being John Malkovich, and even an amazing perfume ad. While the directing and dancing is impressive, it’s the music that Apple has exclusively sourced that has me gripped.


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